PRIVACY POLICY

Introduction

At Felicity + Asher Boutique, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.felicityasher.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and browsing behavior. This includes:

Device Information: Collected through technologies such as:
- Cookies: Data files placed on your device that may include an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org.
- Log Files: Records of actions on the Site, including IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic files that track how you interact with the Site.

Additionally, when you make a purchase or attempt to do so, we collect:

Order Information: Includes your name, billing and shipping addresses, payment details (credit card or PayPal information), email address, and phone number.

Together, Device Information and Order Information are referred to as Personal Information in this policy.

How We Use Your Personal Information

We use your Personal Information to provide and improve our services, including:

Order Fulfillment: Processing payments, arranging shipping, and sending order confirmations/invoices.
Customer Communication: Responding to inquiries and providing updates.
Risk and Fraud Prevention: Screening for suspicious activities, particularly through IP addresses.
Site Optimization: Generating analytics to understand how visitors use our Site and improving marketing efforts.
Targeted Advertising: Sharing relevant products, offers, or promotions based on your preferences.

Sharing Your Personal Information

We may share your Personal Information with third-party service providers to help us operate the Site:

Wix: Powers our online store. Read their privacy policy here.
Google Analytics: Helps us understand customer behavior. Learn more about Google’s privacy practices here or opt out here.

Additionally, we may disclose Personal Information to comply with legal requirements, such as subpoenas, court orders, or applicable regulations, or to protect our rights.

Behavioral Advertising

We use your Personal Information to show targeted advertisements we believe may interest you.

For more on how targeted advertising works, visit the NAI Educational Page.
You can opt out of some targeted advertising services through the Digital Advertising Alliance’s portal.

Do Not Track

Please note that our Site does not change its data collection practices in response to Do Not Track signals from your browser.

Your Rights

If you are a European resident, you have the right to:

Access the personal information we hold about you.
Request corrections, updates, or deletions of your information.

To exercise these rights, contact us using the details below. Please note that your information may be transferred outside of Europe, including to the United States and Canada, as necessary to fulfill contracts or legitimate business needs.

Data Retention

We retain your Order Information for our records unless you request its deletion.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The updated policy will be posted on this page.

Contact Us

For any questions about this Privacy Policy or to make a complaint, please contact us:

Email: felicityasherinfo@gmail.com
Mail: PO BOX 1904, Riverview, FL 33568, United States